UNNECESSARY GENIUS. IT'S IN OUR DNA

About 50 years ago, two serious snack lovers bashed their large brains together to create a potato-based snack to pop the mind and mesmerise the mouth. 

Escape the everyday with Pringles. A snack that’s shaped like the universe itself, a perfectly stackable hyperbolic parabloid that hugs the tongue and delights the tastebuds.

Created with randomness. Playfulness. A sprinkling of seriousness and heaps of curiousness.