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Pringles Changes

1. Why are you removing the lids on Pringles?
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  • The removal of the plastic lid from the Pringles 53g varieties is a first step in reducing plastic waste and usage along with developing more sustainable packaging across all of Mr P’s products.
2. Will you remove the lids on all Pringles cans?
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  • Currently, we have implemented the removal of the plastic lid from the 53g varieties only.
  • We know that with the 134g varieties, our customers have shared feedback that they enjoy the reseal-ability that lids provide. We also know from consumer feedback that the plastic lids are not widely used for resealing our 53g small cans.
  • Therefore, we are currently experimenting with other methods to maintain this while we are on a journey to achieving sustainable lids across Mr P’s entire range.
3. Are the lids recyclable?
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  • The current plastic lids are recyclable through kerbside recycling. We do think it is better to reduce rather than add to recycling.
4. Are the cans recyclable?
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  • The cans are currently not recyclable in many kerbside programs at this stage. However, Mr P and the team are experimenting with new methods to develop a sustainable packaging solution for the cans and they’re excited to share this when they’re ready.
5. Will removing lids affect the freshness of Pringles?
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  • In great news, the removal of the plastic lids on the 53g cans will not impact the freshness, crispness and taste of our Pringles chips.
  • Numerous tests have been done on the new foil seal to ensure it maintains the integrity of the Pringles chips, which was very important to Mr P and the team.
6. How much impact will this change make?
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  • By removing the plastic cap, Mr P anticipates this will result in the removal of 26 tonnes of plastic waste per year in AU and a 48% reduction in plastic on each 53g can.
7. Will Pringles now be cheaper?
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  • While there has been a change in packaging, there are no plans to alter the recommended retail price of the 53g varieties.
8. Will removing the lid make Pringles more susceptible to tampering?
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  • Numerous tests have been conducted on our new foil seal to ensure its strength in not only maintaining the freshness of our Pringles chips, but also their durability so they can be safely enjoyed.
  • We know from our experience in other markets that removing the lid has not increased the incidence of tampering.
9. Hey, my Pringles look a bit different! What gives?
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  • Well spotted! We moved to a new home in Malaysia and we have added some extra potato to the recipe. Some people have let us know that the flavour isn’t quite the same as it used to be – so we have the crack team of Mr P chefs working to perfect the flavours as we settle into our new home!
10. Why did you make the can smaller? My hand no longer fits in the can so I can’t get the chips out anymore!
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  • The equipment we use in our new home in Malaysia is a bit different to our sister factory in the US – this means that the way we make Pringles and the size of the packaging has changed. You’ll notice that both the chip and can are a little bit smaller than the US versions to fit in with the production facility.
11. I don’t like the new Pringles – can I still get the ones from the US?
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  • If you are quick you might be able to get your hands on them until late July as some stores will take a little longer to sell out of the old cans. Once these have sold out there will be no more US stock available in Australia. You’ll only be able to get your hands on the new Pringles from Malaysia in Australia and New Zealand.
12. Did you change the price now that the cans are smaller?
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  • We hate putting up prices and it wasn’t a decision we made lightly. This is the first time we have changed the price in over four years, as the cost of making them was going up and up unfortunately we needed to build in a small price increase with the new cans to help cover some of these costs.

Manufacturing Changes

1. Why did you decide to make Pringles in Malaysia? -
  • The long and short of it was that demand in the Asia Pacific region was growing and we wanted to make sure we could give the people what they want – more Pringles! Setting up a place to call home in Malaysia meant we were better placed to keep up with local demand and ease some of the pressure on our sister plant in the US which was starting to struggle to keep up. The P-team are pretty excited about the new plant – it is going to give us more flexibility to launch new innovative products. If you haven’t already you should check out the new Tortilla range – this was one of the innovations from our Malaysia plant that’s launched recently and we’ve been told it is delicious!
2. Do foods imported from Asia have to comply with the same food quality and safety as those made in Australia?-
  • They do indeed! We want to make sure that you receive high quality, great tasting Pringles every time you pop open a can. All Pringles products meet the Australian & NZ Food Standards as well as stringent regulatory requirements for all foods sold locally in our market.

 

If you would like any further information please kindly call us on 1800 770 828. We’re open 8am to 5pm AEST Monday to Friday.